Content marketing has been around long before Facebook, Twitter, YouTube, even before the internet launched and became one of the primary sources to get information about anything and everything. Brands have been communicating and telling their story to the public for many decades with the same intention they did then as they do now.
In a nutshell, content marketing is all about telling your story, capturing an audience and subsequently convincing them to act (buy) or react (engage) at the very least.
The Content Marketing Institute defines it as, “ a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content (telling a story) to attract and retain a clearly defined audience (capture an audience) — and, ultimately, to drive profitable customer action (convince them to act or react). Content marketing is constantly being developed and executed by leading brands and small businesses around the world. Care to know why? Because it works. Period. Here’s a breakdown of what it does for your business and customers:
Content marketing educates and empowers
Instead of merely pitching your products and services with traditional ads, you are telling your story by sharing content that is truly relevant and useful to a targeted audience to help them solve their issues or address a specific need, pain point or problem. In other words, you are providing and enriching their knowledge on a subject that they were seeking to learn more about, empowering them to make better purchasing decisions in the future. This helps strengthen the relationship you are trying to build with prospects and existing customers by establishing a level of trust and familiarity with your brand.
Content marketing increases your credibility and authority
If you have managed to attract the attention of an audience with your content you are surely creating quality content. Always keep in mind that your content is the key to maintaining the public’s attention and the more you make them feel like you know what they want and what they care about the more they will trust and follow what you have to say; increasing your credibility and authority over your competitors.
Content marketing drives sales
At this point it’s a no brainer, when the potential customer is ready to purchase they will know who to turn to, you. You have been an integral part of their buying process, educating them and establishing a relationship they can trust based on relevant, useful and insightful information they can now use to confidently make a purchase. If you’re ready to start reaping the benefits of Content Marketing while you focus on your business, get in touch with us. We only have slots for 1 or 2 clients each month to ensure that we can deliver our best work for each and every client. So contact us now and we can start the conversation. We look forward to hearing from you!