Businesses and brands are fully aware that they need SEO for their online presence and that the benefits that will come with having someone perform the SEO work and maintenance for them are plenty. But what exactly are those benefits? Why is there so much hype with SEO and why is it so important? The following top 5 reasons should shine some light and provide some much needed clarity, as to why you need SEO to better position your brand and outperform your competition; regardless of the type or size of your business.
1. SEO earns you more traffic
Organic search is by far the biggest driver for your website’s performance and also a critical component of the buying funnel which can ultimately lead to getting users to purchase or at the very least begin engaging with your content.
As marketers and almost all search engine users know, Google owns a very high stake of the overall search market; roughly about 75%. Without a shadow of a doubt, Google is the outright leader and therefore it is in everyone’s best interest to keep a close eye and follow their guidelines. We know that when looking for information on the internet, you and the large majority of the world that has access to the internet will most likely visit Google to perform the search.
Being highly visible as a trusted source of information by Google is always going to work in your brand’s favor. Strong SEO and a customized top quality website takes your brand and your business precisely there.
2. SEO boosts credibility and authority
The Internet has radically changed the buying cycle and what the sales process looks like for a number of businesses. The main reason for this is that today, consumers have access to an unbelievable amount of knowledge rich resources that can educate them about their options before they approach or speak with any sales representative.
By providing quality SEO, you and your brand can become part of that early learning process. That’s especially true if you combine your SEO efforts with content marketing. When you create content that is informative and valuable, you have the opportunity to build trust and credibility with potential customers early in the research phase. And eventually when they are ready to make a purchase, they know who to turn to thanks to all the information you provided to them free of cost.
3. SEO improves user experience
Google’s primary goal is to provide the best search results available for its users. But what makes a search result, the best search result? This is where user experience becomes highly important and the reason with Google is constantly updating its algorithm; to better identify relevant, high quality content for users. Because offering valuable information to users in fewer clicks, quickly and easily is what ultimately translates into a positive user experience aka the best search result.
Quality SEO is built around a positive user experience, leveraging it to work towards increasing your conversions and significantly impacting your sales and revenue in the long run.
4. SEO can be measured
One of the greatest benefits of SEO is that you can measure almost every aspect of your results with proper tracking and analytics. You can use tools like Google Analytics, which is the most popular analytics software for your website to measure traffic, new vs. returning users, bounce rate, as well as many other metrics that matter to you and your business.
Tracking and monitoring your results will allow you to analyze and better understand what is working and effectively improving your online performance as well as bring to light the areas that have been neglected and need attention. There is just no better way to show the benefits of SEO, the data speaks for itself.
5. SEO helps you stay ahead of the competition
Strong SEO based on a complete SEO competitor analysis can help you take advantage of your competitors weaknesses as well as replicate their strengths. You will also gain valuable insight on your competitors strategies to see what works and what doesn’t in your particular industry to focus your marketing efforts more efficiently. Using a tool like SEMrush Competitive Smart Search to understand how your potential customers are searching for your product or service online will always be beneficial to your business and will guarantee you stay on top of SEO, your competitors tactics and the ever-changing environment that is the world wide web.
To sum it all up
It is in your best interest to implement SEO to increase the quality and quantity of your website content and traffic coupled with an increase in online presence and visibility to search engine users. You will also gain credibility by providing a much more favorable user experience which will ultimately help your website reach that coveted first page ranking. Because you know what they say, “the best place to hide a dead body is the second page of Google search”. If you’re ready to start reaping the benefits of SEO while you focus on your business, get in touch with us. We only have slots for 1 or 2 clients each month to ensure that we can deliver our best work for each and every client. So contact us now and we can start the conversation. We look forward to hearing from you!