Case Study


Align Technology believes a great smile can transform a person’s life, so they create technology that gives people the confidence to take on whatever’s next. Align Technology has revolutionized the orthodontic industry with the introduction of the Invisalign system, and they have never lost sight of that spirit of innovation.

ROLE: Web Design, Web Development, Animation, Website Maintenance

Back in 2005, Invisalign wanted to increase their brand awareness, commissioned and headed by Young & Rubicam San Francisco I helped in the development of as well as design and develop custom interactive landing pages and was given the role as lead animator at YRSF to lead the production team to create a robust banner ad campaign to show that Invisalign is the perfect way to get a perfect smile.

A website that fits it's branding.

A robust interactive ad campaign.

Additional Production Credits:

Commissioned by: Young & Rubicam San Francisco
Copywriter: Carla Hardaway
Website Maintenance: Eric Moldero
Lead Animator: Eric Moldero