Organic Marketing Vs. Paid Advertising

Organic Marketing Vs. Paid Advertising

Organic marketing vs paid advertising is quite frankly one of the most debatable business management decisions in the digital arena. Some marketers swear by organic marketing while others only believe in the effectiveness of paid marketing and there is a logical reason behind this; each . . .

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5 Signs You Need a Website Redesign

5 Signs You Need a Website Redesign

Your website is probably the first point of contact from your potential customers. So when was the last time you took a close look at it? Its hard to admit that your website is ugly or isn’t performing. But chances are if you’re reading this . . .

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Why is Content Marketing Important

Why is Content Marketing Important?

Content marketing has been around long before Facebook, Twitter, YouTube, even before the internet launched and became one of the primary sources to get information about anything and everything. Brands have been communicating and telling their story to the public for many decades with the . . .

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How to Start a Drop Shipping Business in 3 Easy Steps

How to Start a Dropshipping Business

Want to start selling a product online but don’t really have the capital or the storage space? You may want to consider starting a drop shipping business; it is an excellent way to enter the online retail market that demands less upfront financial input than . . .

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Top 5 Reasons Why Your Business Absolutely Needs SEO

Top 5 Reasons Why Your Business Absolutely Needs SEO

Businesses and brands are fully aware that they need SEO for their online presence and that the benefits that will come with having someone perform the SEO work and maintenance for them are plenty. But what exactly are those benefits? Why is there so much . . .

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5 Reasons to Use SEMrush for More Website Traffic

5 Reasons to Use SEMrush for More Website Traffic

So what is SEMrush and how does it help with your content marketing? SEMRush is a tool that is specific to finding profitable keywords, tracks the keyword strategy used by your competition, runs an SEO audit of your blog, looks for back-linking opportunities and a . . .

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Is your website mobile friendly? Googles update might hurt you

Is your website mobile friendly?

There are no four riders of the apocalypse, but mobilegeddon is here: Google is due to roll out its latest search ranking algorithm update. Following the way in which mobile phones are driving internet uptake and innovation, this update will focus on favouring mobile devices . . .

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