Organic marketing vs paid advertising is quite frankly one of the most debatable business management decisions in the digital arena. Some marketers swear by organic marketing while others only believe in the effectiveness of paid marketing and there is a logical reason behind this; each choice relies on different approaches and on two main resources: time and money. It really just comes down to a matter of choice and what you decide is feasible for your business. Let’s take a closer look at each to help you decide which approach will work best for your business.
What is Organic Marketing?
Organic Marketing refers to the act of getting your customers to come to you naturally over time, rather than ‘artificially’ through paid ads, links or boosted posts. When you choose the organic marketing approach, you’ll probably be focusing on social media, content marketing, and search engine optimization. Organic marketing requires less direct costs than paid marketing, but will demand more of your time to perform the necessary research to find the keywords your customers actually care about to write relevant, high quality content.
What is Paid Advertising?
Paid advertising (PPC Pay per click) is a great way to quickly build brand recognition but it has a high upfront cost. There are a myriad of ways you can go about paid marketing in the digital world from advertising on social media to paying for ads on search engines. Paid marketing is definitely more costly than organic marketing, but it can also be done on a larger scale and is much quicker than organic marketing.
Organic Vs. Paid: Where You Should Invest Your Budget?
So are you better off doing organic vs paid marketing? You’ll have to do a cost benefit analysis for each and decide what works best for you and your business.
Benefits of Organic SEO Search Traffic
One benefit with starting first with organic marketing is that you will begin to generate valuable content for your website which will help drive visitors to your site and eventually convert them into customers. Valuable content for visitors is a must, or else nobody is going to visit or stick around on your site. Organic marketing is a great way to kickoff your efforts, however it does take time to ramp up and start achieving results. There is no immediate gratification with organic marketing and it can take as long as 3 or more months to see results. Organic marketing takes longer to ramp up but it will continue to bring targeted visitors to your website for a long time and the relationships you will build with customers will last even longer.
Benefits of Using PPC Advertising
Paid marketing on the other hand can bring a lot of people to your website very fast. With some well placed content and a compelling reason for your customers to convert, paid marketing is effective at bringing in new qualified leads much faster. There are also social media networks that let you target a very specific audience to find the exact type of client you’re looking for, and so does search engine advertising. There are other places you can go for paid marketing, for example niche websites that target a specific group of people that may be a good fit and share the same profile as your customers. The type of customers you are looking for are out there on niche websites, however, you do have to pay a sum of cash to get in front of them. Word of caution and something to keep in mind; the minute you stop paying you will lose all traffic and ranking.
If you’re interested in SEO optimized content marketing to boost the organic traffic coming to your website, get in touch with us. We only have slots for 1 or 2 clients each month to ensure that we can deliver our best work for each and every client. So contact us now and we can start the conversation. We look forward to hearing from you!