So what is SEMrush and how does it help with your content marketing? SEMRush is a tool that is specific to finding profitable keywords, tracks the keyword strategy used by your competition, runs an SEO audit of your blog, looks for back-linking opportunities and a lot more. Whether you own a personal blog that relies on Adsense, or have a corporate website that needs to bring in more traffic, SEMRush can easily work for you. Before we go into why this SEO marketing tool is so important, here’s a good read on why content marketing is so important for your business.
1. More effective keyword research
Keywords selection is an integral part of SEO. When your audience conducts a search, they use keywords to find relevant search results, in other words, Keywords are how your potential customers will find you. SEMrush helps you discover the different keyword variations that are associated with a particular root word. This will allow you to get a much better understanding of how your potential customers actually search online. With SEMrush, you’ll also be able to identify the keywords your competitors are using. This gives insight into keywords your business may be missing so that you can reach valuable leads.
2. Analyze your competition
“Keep your friends close, but your enemies closer.” ~ The Godfather Part II.
This quote makes profound sense when you’re studying your competition, understanding your competition and their marketing strategy will allow you to become more of a success in the long run. SEMRush has a feature that enables you to get a look at your competitors and the keywords that they are getting traffic from on their own blogs. From there, you can easily make a decision to decide to develop content to target these search terms.
3. Analyze your competitor’s competition
SEMrush also allows you to analyze your competitor’s competitors. Basically, it finds out all websites that are ranking well for similar keywords and gives you an exact estimate of the amount of traffic received for the top 20 keywords used by each of these sites. This would give you a very good understanding of their traffic levels, when you know your competition better, you will create more impactful strategies.
4. Understand your site’s performance
When you’re running an SEO campaign, it takes time to show results. You’re left wondering whether your optimizations are working. With SEMrush you can immediately see if your campaign’s performance is trending up or down – for both paid channels and organic.
5. Find better advertising opportunities
There are a number of businesses that pay a lot of money for traffic generated through Google AdWords. However, AdWords can be really expensive for competitive keywords. SEMrush plays a vital role here. It looks at the keywords for which you are trying to rank your website or blog and identifies the various businesses on the internet that are paying for pay-per-click ads that are based on these keywords. SEMrush then displays these keywords in a user-friendly chart and connects to the businesses using them. So you will know which company to reach out to while looking for great advertising opportunities. SEMrush not only helps you find the best advertising opportunities for your business, it helps you find them faster than your competitors.
Why use Semrush?
Those were 5 good reasons why why you should consider using SEMrush to create a more effective content marketing strategy. SEMRush is literally changing the face of SEO and making it more accessible to all. The fact that thousands of bloggers and marketers all around the world are using SEMrush should make you consider just how valuable this tool is. SEMrush offers four different plans. The cost is dependent upon the plan you choose and whether you want to use a monthly or yearly plan.
You can start with a 7-day free trial to get a feel for SEMrush and then move on to a paid membership. Monthly memberships start from $99.95, while annual memberships start from $999.36. Each package offers a technical SEO audit and semantic core collection. You’ll get access to position tracking features and analysis of backlinks. In addition, SEMrush will provide you with ideas to help you gain more traffic on your site.
Is SEO software right for me?
You might be wondering if it’s better to use software like SEMrush or if you should hire an SEO company to help you optimize your SEO strategy. For businesses that don’t have the time to strategize an SEO campaign, an SEO company is a great choice. You can worry about your business while your experienced SEO company runs your SEO campaign. If you’re ready to start reaping the benefits of SEO while you focus on your business, get in touch with us. We only have slots for 1 or 2 clients each month to ensure that we can deliver our best work for each and every client. So contact us now and we can start the conversation. We look forward to hearing from you!